I had the honour of participating in the conception of FUJIFILM's Discovery Week campaign, managing production in Albania and supporting the team in content creation. The aim of the campaign was to take the community on an enriching adventure, providing useful product information as well as practical tips for street, landscape and reportage photography using real-life examples.

Services provided by Anna Unternährer:

• Consultant and sparring partner for the conception, planning, and organization of the campaign

• Production lead & co-project management in Albania (team of 12)

• Support in the development of the content strategy, blog concept and editorial plan

• Conception and creation of various texts for the blog, website, social media and the intranet (DE)

Channels:

• Instagram, Facebook, YouTube, website (including blog), intranet

Link: https://fuji.ch/discoveryweek/

Credits:
Video: Josy Le, Nick Soland, Jean-Christophe Dupasquier (Neighborhood Production)
Behind the scenes pictures: Parinya Wongwannawat